In the sections below, I delve a little deeper into my philosophy behind good brand marketing. If you’d like to know more, I also speak more about my experience in the field. Want to connect further? Feel free to add me on LinkedIn or email me directly using the social buttons at the bottom of the site!
To me, brands are not just logos or companies, but an honest embodiment of the values, care, and effort that people bring to try and do good. That’s why when we talk about “personal brand,” it makes sense. A person isn’t a company or a logo, but the “brand” is what we associate as the personality or the “vibe” someone brings. Brand represents the aspirations of a person, or group of people: who are we, and who do we want to be?
Especially with short-form social media and how much faster the world is moving, the biggest luxuries of 2026 are time and attention. We can’t easily convince people to spend time, but we can do our best to get their attention.
For me, marketing is storytelling. And storytelling is the way to get people to care.
It’s very human to want to spend time and energy on things we care about. That’s why things like book clubs, fandoms, team sports, and trends exist. To feel, to yearn, to care—we humans actively seek out products, places, and people we care about. To me, storytelling helps close that desire gap between wanting and knowing, allowing people to find and cement their identities in what they care for.
How many times have you gained interest in a hobby or topic because someone you love is interested in it? How many times have you gone to a movie, a play, or a show because someone recommended it to you? How many times have you volunteered for a cause together with classmates, coworkers, or friends?
I see brand marketing for the core of what it stands for: People looking for other people to care about something they deeply care about.
At the end of the day, I believe that what makes us human is our ability to believe in ourselves and each other. Brand brings the collective human aspiration to be something better, and marketing allows us to tell stories that allow voices to be heard in a sea of competing priorities. Abstracted to the highest level, brand marketing is just looking for kindred souls in an era when the phrase “looking for kindred souls” is redefined into a career aspiration.
So to me, this is what brand marketing is. Beyond the corporate of it all, beyond the sales and PNLs and stock growth, I see the human aspect of brand marketing and its goal to try and unite people. And contrary to popular belief, the people behind the brand really do care about the cause.
Whether it’s a makeup product researched to use more wholesome ingredients or an organization trying to spread awareness about a human cause, I believe that the best we can do is to tell these stories of impact in intentional ways to help connect people. As “marketing” has become a dirty word in the world of capitalism, it’s become all the more critical to approach storytelling with intentional and genuine care. As both a brand marketer and someone on the receiving end in my day-to-day life, I believe that it’s my responsibility to communicate intentionally with care for the things I care about.
I’m an end-to-end brand manager and marketing creative producer with 6+ years of experience in corporate and freelance brand work. I'm a Syracuse University (Newhouse and Whitman) alum with a triple major in Marketing, Management, and Photography. Working for over 10 brands in government, corporate, tech, consumer, and entertainment industries across the world, I’ve had the opportunity to see how different brands communicate to different audiences from all sides.
I like end-to-end marketing because I enjoy being involved in every step of the way. Knowing the whole picture makes it easier to make adjustments and being able to listen to the data directly helps you make the right decisions as you go. As someone who really likes the strategic and creative side of marketing but also the technical side of data analysis and reporting, seeing the full circle is not only really satisfying but also personally fulfilling.
So what do I actually do as an end-to-end brand marketer? I’ve run focus groups and A/B tests for digital and physical marketing, conducted surveys and community outreach, and analyzed social media trends and social insights. I’ve also directed and produced promotional videos and advertisements for TV and social media, graphic designed digital and physical marketing materials, and managed large-scale digital marketing campaigns for paid media. I’ve also created reporting dashboards in Tableau for C-level executive decisionmaking, re-cycled social media analytics to determine marketing budget, and conducted omnichannel performance and ROI analytics for high-impact marketing campaigns. TL;DR, I’ve done (most) of it all, and I enjoy it all.
In my free time, I also like to do both creative and technical things. Offline, I really enjoy DIY activities and rock climbing. Recently, I’ve been making glass beads and silver jewelry, and I’ve also been making bagels at home.
Online, I like to play competitive MOBA video games and participate in CTFs with a team. I also like to code websites (like this one!) and micro-apps for personal use.